Research into Target Audience
Research into Target Audience
My group and I have carried out research in aim to discover people's personal preferences in regards to an ideal thriller in hope to aid us to produce a good opening sequence and enable us to get a good idea in regards to an appropriate target audience. We decided to create a questionnaire for 40 participants as we felt this would make our results more reliable and inform us on our audience's ages and preferences.Intro:
Research was carried out by using a questionnaire to find out 40 different views from random people. We came up with 10 questions that are linked to thriller films which we then used to ask the audience, whilst this was done we videoed the interview which was called Vox Pops. I have 3 examples below of the Vox Pops that I put together and filmed.
Vox pops:
Questionnaire
Below is the questionnaire that my group and I created. We chose these ten questions as we felt they related to thriller films and would produce answers that would enable us a group to use the information we gather to create an effective likeable opening thriller scene while remaining in regulations of our chosen target audience. We asked questions in regards to age and gender to determine who likes what and to produce a good idea of an audience who would enjoy our thriller opening sequence.
This is one of the questions that I asked within my questionnaire, the reason for this is because I wanted to know the number of females and males that took place within my questionnaire. I wanted to see if the results that I get would have been accurate in terms of the two different genders. I have taken on board that most of the people i questioned were female rather then male, so they may have similar interests in thrillers then what males would have.
I also asked people the age group they were.The age had an impact on the questionnaire because of the different certificates that there were for different types of thriller films. The questionnaire shows that the majority of people that filled in the questionnaire were of age 16-18, this shows that most of the results will be based around people of that age group. The second most common age to fill out this questionnaire was people of age 13-15.This has helped me as i have taken these results on board, i will definitely try to target the 16-18 age groups in my thriller sequence as that is the most common age that watch thriller films.
These are some of the conventions of a thriller genre. The highest percentage was Pychological. This shows over 70% of the people i asked chose the psychological genre to being their favourite, this is where the characters in the films are in some way mentally unstable and emotionally drained. This is very popular in most thrillers, with not very many preferring crime ad sci-fi, the statistics showed that around 30% of people enjoy crime and sci-fi thrillers. For example, they were expecting an antagonist and a protagonist, but this is more popular in a horror film rather than a thriller. This has helped me to determine the type of thriller to use in y own sequence. I will try to use some scary and crime scenes, using a psychological plot would be a lot more complicated and advanced for me to try to use.
In this question, i asked each person if they enjoy the identity of the antagonist to be hidden, over 80% agreed that they do like hidden identities and only 20% that did not like hidden identities, generally the people that don't like hidden identities are the ones that don't enjoy thriller films as much as the ones who do like hidden identities as it creates more fear, not knowing what to expect. With these results it has made me and my group decide for the antagonist in our opening scene to have a hidden identity. This should create quite a few conventions for my sequence such as suspense, tension and surprise. These are key elements that you need to try to create in order for the scene to be a successful thriller film.
We used this question as we wanted to know what ways the general public prefer the victim of a
thriller to be killed. We wanted to know these results so see what way the female victim in our sequence to be murdered, and over 60% agreed that they prefer weapons such as a knife or a chain saw as it creates more fear then say a victim killed by a rope or being strangled. Weapon are probably the most popular ways a victim is killed as it os conventional created shock and suprise, this makes us feel sympathy towards the victims as they are being murdered. We have taken this on board and decided that the antagonist in our sequence will have some type of weapon but we haven't decided what kind of weapon yet but it will be some type of blade weather it is a knife or axe etc.
I asked the general puplic what their preference is to where the thriller is filmed, these results came back as 55% saying an abandoned setting, with the 2nd most popular being at 30% perfering alleys or roads. We wanted this question answered as the setting to a thriller is vital as for example an abanadoned setting is conventional where as a light setting full of people is not conventional. This gives us an idea of what the audience prefers, the setting to our sequence will be filmed in an abandoned, hidden place such as a forest. This will help us to create suspense and fear for the audience as we wonder what will happen to the victim.
This is one of the key elements to creating a thriller sequence. We asked the public what their preference is to the setting of a thriller film and 55% agreed that an abandoned place is the best setting, with alleys being at 25% and hidden places at 15%. This has helped us to decide that our narrative will contain an hidden, abandoned place rather than somewhere remote and popular. These are conventions of a thriller as it creates fear and suspense as we as an audience worry for the victim knowing that anything could happen.
We asked the question what gender do we prefer the victims to be, we thought that more people would say female and we were correct with over 85% agreeing that they prefer a female victim. This is conventional to a thriller as females are seen to being sweet and innocent and have no chance being able to defend themselves from a male antagonist. This as an audience makes us sympathize more with a female than with a male, so we have decided in our opening sequence the victim will in fact be female.
In this question, 85% of the public said that they like jumpy scenes in thriller films, with only 15% saying they don't. Therefore it makes sense that we do include some jumpy scenes in our sequence to keep the audience interested and to create shock and suspense. I feel without them the scene can become less scary, making the audience disinterested which makes us feel less sympathy for the victim. Our main objective is wanting the audience to fear for the victims life and to agree that our sequence has been successful, this is one of the reasons why we don't want to use a male victim.
The last question we asked was if the public enjoyed plot twists, 65% said they do with 35% saying that they don't. Even though we wanted to know the aswer to this question, our group are still unsure weather or not we will include a plot twist, either way i don't think it will create a big impact on the sequence as having a plot twist dosen't nessasarily make the scene scarier. This is somethig that we as a group will need to discuss but it is likely that we won't use a plot twist as the percentage difference is massive.